#LoveYourself Flash Mobs

The crew at ZFG Promotions in Sacramento, California invaded some of our favorite local businesses and threw a few impromptu Saturday afternoon dance parties. We chose Kendrick Lamar’s song “i” because 1. It makes everybody want to dance, and 2. It works to speak positive into existence in the world through Hip Hop culture. The world needs more of that. Thank you Kendrick.