The crew at ZFGpromotions.com set out to spread some love in the city of Sacramento while demonstrating the positive power of Hip Hop. We were inspired by Kendrick Lamar’s “I’ and the message of loving yourself. We started going in to local businesses and having pop-up dance parties. We had no idea how big this would become. We made two separate newscasts, a bunch of blogs, a couple magazines, and had a far bigger impact than we thought we would.